It started out with Florenda, as a custom bra maker, realizing that most of the women she was working with didn't need "custom made bras"! Instead, what was missing was a specialty store combining fitting knowledge, client education, quality products, with a wide size range for choice. From the sewing room, Esteem Lingerie was born! Angela came on board as co-owner at the inception, and this mother-daughter duo have created and successfully grown Esteem Lingerie into a destination boutique with a national & international clientele. Launching the Esteem Bra Fitting Academy was conceived in the early years of their business however has taken 15 years for all the pieces to come together. Their goal is for all lingerie boutiques to be profitable and recognized for their professional fitting skills and service.